Not So Fair, Not So Lovely
Horrid commercial creates stir.
By Hilal Nakiboglu Isler, February 19, 2007, Issues, Business, Media, News, Daily, Beauty
Photo: TheSugarCubes.Net
Links to [1] this Fair and Lovely commercial have been furiously circulating through the blogosphere ([2] Nerve, [3] Feministing, [4] Poverty News Via Salon).
In synopsis:
“One TV commercial aired in India (often referred to as the Air Hostess advertisement) “showed a young, dark-skinned girl’s father lamenting he had no son to provide for him, as his daughter’s salary was not high enough – the suggestion being that she could not get a better job or get married because of her dark skin. The girl then uses the cream [Fair & Lovely], becomes fairer, and gets a better-paid job as an air hostess – and makes her father happy”.
[5] Fair and Lovely is a product put out by [6] Unilever—parent company to Dove (which we all know is responsible for the hugely successful “[7] campaign for real beauty“). Oh irony of ironies.
More:
[8] In critique of Fair and Lovely
[9] Fair and Lovely India
[10] Selling Race
© Copyright 2007 Nirali Magazine
Article printed from Nirali Magazine: http://niralimagazine.com
URL to article: http://niralimagazine.com/2007/02/not-so-fair-not-so-lovely/
URLs in this post:
[1] this: http://www.youtube.com/watch?v=F-9tcXpW1DE
[2] Nerve: http://www.nerve.com/nerveblog/scannerblog.aspx?id=96e9158#9158
[3] Feministing: http://feministing.com/archives/006545.html
[4] Poverty News Via Salon: http://povertynewsblog.blogspot.com/2007/02/race-poverty-and-skin-whitener.html
[5] Fair and Lovely: http://www.unilever.com.my/ourbrands/personalcare/fairandlovely.asp
[6] Unilever: http://www.unilever.com/
[7] campaign for real beauty: http://www.campaignforrealbeauty.com/
[8] In critique of Fair and Lovely: http://www.womensenews.org/article.cfm/dyn/aid/1308/context/archive
[9] Fair and Lovely India: http://www.fairandlovely.in/
[10] Selling Race: http://www.sepiamutiny.com/sepia/archives/002689.html
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