Meh.
Dear Readers: I feel like I’m calling the TBS Funny Line on this one.
Maybe I’m just off my game, but I just saw the commercial for Tanqueray’s newest Rangpur Gin and thought it a bit odd. Odd as in I wasn’t entirely sure if it was funny. This distresses me. Normally, I know what’s funny. Conan O’Brien is funny. Tina Fey is funny. Dr. Tobias Funke is funny. I feel like the spot was aiming for Wes Anderson-esque offbeat super-dry humor but didn’t quite pull it off.
Starring the brand’s current spokesman, Tony Sinclair, the spot follows a group of scientists who are investigating Rangpur limes in India. While I understand that Sinclair is supposed to be eccentric, he just comes off as annoying. Take a look and see for yourself. The official site is called Globe Probe … for what reason I’m not entirely clear. Regardless, there is a short film on the site that is a longer version of the commerical spot currently in rotation, complete with sadhus, snake charmers and assorted wackiness. Thoughts, anyone?
In related news, I definitely will be trying this out. The gin is distilled with Rangpur lime, ginger and bay leaf. Yum!
Globe Probe sounds like some sort of sex act involving the tongue, and quite possibly a globe.
i agree – questionably funny, but definitely a bit annoying.
How does one pronounce “Rangpur”?