Meh.

Dear Readers: I feel like I’m calling the [1] TBS Funny Line on this one.

Maybe I’m just off my game, but I just saw the commercial for Tanqueray’s newest [2] Rangpur Gin and thought it a bit odd. Odd as in I wasn’t entirely sure if it was funny. This distresses me. Normally, I know what’s funny. Conan O’Brien is funny. Tina Fey is funny. [3] Dr. Tobias Funke is funny. I feel like the spot was aiming for Wes Anderson-esque offbeat super-dry humor but didn’t quite pull it off.

Starring the brand’s current spokesman, [4] Tony Sinclair, the spot follows a group of scientists who are investigating Rangpur limes in India. While I understand that Sinclair is supposed to be eccentric, he just comes off as annoying. Take a look and see for yourself. The official site is called [5] Globe Probe … for what reason I’m not entirely clear. Regardless, there is a short film on the site that is a longer version of the commerical spot currently in rotation, complete with sadhus, snake charmers and assorted wackiness. Thoughts, anyone?

In related news, I definitely will be trying this out. The gin is distilled with Rangpur lime, ginger and bay leaf. Yum!