[1]
Lakshmi Menon for Hermès Spring/Summer 2008 campaign. Shot by Thierry Le Goués. Click for a closer look.

Wow, guys. I am literally bouncing in my seat. The fat March issue of [2] Vanity Fair landed on my desk. I love going through the March and September books because generally that’s when all the new ad campaigns debut.

This season I’m loving Prada (gorgeous illustrations!), Dolce & Gabbana (artist loft chic!) and Kate Spade (always a sucker for the preppy styling!). Then my eyes landed on the new [3] Hermès campaign…

Ooooh lord, it’s good. The three-pager in VF opens with a shot of a black horse following a painted Indian elephant on a pathway of hot pink and orange flowers. (Very smart, Hermès!) The following spread shows a shot of Indian model [4] Lakshmi Menon in jodhpur chic (Dude, those pants are made of crocodile…. seriously?) between two more painted elephants with more orange and pink flowers. Tagline? Hermès Orange Indian Pink. So perfect.

I love that Lakshmi is the new face of Hermès. She is such great choice for this season’s collection especially since it [5] was inspired by India. I can’t wait to see the rest of this campaign as more March and April books drop on my desk! Will keep this post updated.

UPDATE: I have more shots from this campaign including shots for the Hermès Home collection and handbags and shoes. See it all after the jump!