Pink is the New Black


October might previously have been known as a time for ill-fitting polyester Halloween costumes and Columbus Day furniture sales, but now there’s something you can really look forward to.

October is National Breast Cancer Awareness Month.

That’s right—’tis the season for fab pledge drives, spirited 5Ks and an endless stock of pink ribbon pins–all for a terrific cause.

So lace up your sneakers and start spreading the message: annual mammograms for the over-40 crowd are an absolute must and monthly self-examinations are critical for women of all ages.

Remember that breast cancer can hit anybody—and South Asian women are certainly not exempt (according to a recent public health study conducted by a team at UCLA, breast and cervical cancer rank as a top cause of death amongst Asian American women).

For information about events near you, check out the American Cancer Society’s Making Strides Against Breast Cancer site ( ) or the Susan B. Komen Foundation’s Race for the Cure (

A note from Ismat: Thanks for bringing this up, Hilal! actually did a story on breast cancer in South Asian women back in October 2004 (oh, how the time flies!). Read “Breast Left Unsaid” in our old (and soon-to-be-converted) archives.

October 16, 2006
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