Big B Cooler Than Ever

<Sienna Bachchan

You knew he was cool, but Global Cool? 

Amitabh Bachchan has joined Factory Girl Sienna Miler in raising awareness for the International Indian Film Academy/Global Cool climate change campaign.

At an IIFA breakfast event yesterday, Bachchan stressed the importance of taking small steps toward leading a more eco-efficient life. The Global Cool campaign will work to equip people with the “tools and knowledge to actively decrease CO2 emissions” and will target the half-a-billion Bollywood fans worldwide.

“IIFA is committed to using the power of Indian cinema to build bridges and bring people together on global issues,” Bachchan told reporters. “We aim to carry this message to a constituency of people who may otherwise be unaware of the serious impact of global warming.”

“Climate Change is an issue that is going to affect us all unless we act now and I truly believe Global Cool’s approach of encouraging individuals to reduce their energy use will go a long way to solving the problem,” added Miller.

Carbon dioxide emissions in India have been increasing at a steady and alarming rate over the past two decades.

Here in the US, we are each responsible for producing 40,000 pounds of carbon dioxide each year. Go here to figure out exactly how much you emit.

March 29, 2007
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