Tanqueray Rangpur, Anyone?

tanqueray-rangpur.jpg
Meh.

Dear Readers: I feel like I’m calling the TBS Funny Line on this one.

Maybe I’m just off my game, but I just saw the commercial for Tanqueray’s newest Rangpur Gin and thought it a bit odd. Odd as in I wasn’t entirely sure if it was funny. This distresses me. Normally, I know what’s funny. Conan O’Brien is funny. Tina Fey is funny. Dr. Tobias Funke is funny. I feel like the spot was aiming for Wes Anderson-esque offbeat super-dry humor but didn’t quite pull it off.

Starring the brand’s current spokesman, Tony Sinclair, the spot follows a group of scientists who are investigating Rangpur limes in India. While I understand that Sinclair is supposed to be eccentric, he just comes off as annoying. Take a look and see for yourself. The official site is called Globe Probe … for what reason I’m not entirely clear. Regardless, there is a short film on the site that is a longer version of the commerical spot currently in rotation, complete with sadhus, snake charmers and assorted wackiness. Thoughts, anyone?

In related news, I definitely will be trying this out. The gin is distilled with Rangpur lime, ginger and bay leaf. Yum!

April 11, 2007
Comments are closed.
  1. April 11, 2007, 4:02 pm SuperJagjit

    Globe Probe sounds like some sort of sex act involving the tongue, and quite possibly a globe.

  2. April 12, 2007, 7:37 am k

    i agree – questionably funny, but definitely a bit annoying.

  3. April 15, 2007, 8:22 pm IndyStefan

    How does one pronounce “Rangpur”?