, which means “different” in several South Asian languages, is just that—a different kind of magazine for South Asian Americans and Canadians. Founded in 2004, reflects the identity and interests of South Asians all over North America.

Published online, is your complete source for all things South Asian. It’s not your typical desi magazine: While you’ll find the requisite fashion, beauty and entertainment stories within , you’ll also see stories on politics, trends in the South Asian community, profiles of smart South Asians, and introspective pieces about what it means to have an identity that is both South Asian and American.

. Because you’re different.